Evaluative research has many faces. There are plenty of variables that determine the best way to do it. We’ll walk you through a few.
You want to optimize your product — Then you should do a UX test. Sometimes you already know where hiccups are through for instance analytics — user testing helps you understand the ‘why’ behind it. And sometimes, you just go in with an open mind and discover new obstacles. Either way, in our (online) labs we have your customers go through your website or app based on some scenarios and tasks. Together, we observe how they use it. We ask questions to learn the story behind their choices. This results in a bunch of insights that help you make better design choices.
You want to test your new design early — You’ve created something new. An entire website, a new flow, or just some new interactions. You want to know how people experience it at an early stage, whether or not it solves a problem for them — that’s when you do a concept test. The sooner you show your concept to your audience, the better. A low-fidelity prototype is usually enough to learn if you’re on the right track or not. This could be a Figma design, some rough sketches, or even sites of competitors. Testing early allows you to learn fast and make amendments at minimal costs.
You’re on a budget or don’t have time but still want to do research — Doing research can get expensive. Although it’s worth the investment, we do understand that budget doesn’t always allow you to do full-on research. The same goes for time: sometimes you just need to move fast. An expert review can help you out. Our researchers and designers take a look at your design and give feedback. And not just on the basics. We give detailed feedback based on 20 years of experience with hundreds of customers.
You want to learn about navigation and site structure — A good navigation is essential for your app or website. Can customers get their job done? Does the structure make sense? And how about the labeling? Where do people get stuck? By doing a sitemap test you discover whether or not your site is navigable. We’d love to help you get the basics right.
Evaluative research is in our DNA
We’ve been putting people at the heart of the digital world since the early 2000s. This all started with evaluative research. Fair to say it’s in our DNA.