You can satisfy customer and business needs in thousands of ways. We help you explore different solutions and test them as early as possible to find the best fit for your brand and customers.

Define your challenge — To come up with solutions, we need to understand the challenge first. On what customer needs, pains, and gains are we focussing? And on what business goals? Are the business goals not clear yet? All good — we help you get clarity through stakeholder interviews. 

Come up with ideas and select the best ones — When the challenge is set, we generate loads of ideas together. We typically do this by facilitating ideation sessions. We make sure the ideas we generate are based on deep customer insights and understanding of your brand and business. Because in the end, your ideas have to be great for customers and good for business. 

Ideation workshop in our UX lab

Prototype your solution — Once we’ve picked the ideas we want to work out, we prototype and test them quickly. A prototype can be anything: from a storyboard to a poster or a pixel perfect design. Important to remember: we don’t just prototype to build toward a final product. Above all, prototypes are a tool to learn if your solution adds value to customers.

Explore if your ideas actually work — We can test your prototype in plenty of ways: from concept tests, group interviews, or in-depth interviews in our labs, to more quick and dirty experiment design (put, for instance, some ads online to learn which performs best). The best way to test, all depends on the prototype we’ve chosen.

All the above in a single week — Are you in a rush? Cool. We love moving fast. Which means we love design sprints. It allows us to do all the above — from a broad challenge to a tangible and tested solution — in just a few days.

We’ve been on this ride for 20+ years

We started doing research and design around the start of the century. Now, 20 years later we dare to say we know how to uncover customer needs and create solutions that fit. We’ve helped organizations like KLM, UvA, KPN, and NLZIET find solutions for their design challenges.

Ilja Groenewegen

Reach out

Ilja Groenewegen — Business & Operations +31 20 330 54 54
Sorry, your browser is not supported. Things might look broken. Please use Edge, Chrome or Firefox.