Creating a culture for change

The challenge

How do we create an ecosystem to understand customer needs, explore value propositions and validate new business models?

Our solution

A dedicated team of service designers, growth hackers and design researchers that bring ideas to life and accelerate learning.

Exploring opportunities in a digital world

Digital is transforming every business and every market. Especially traditional markets are pushed to a transformation in order to survive. PostNL found itself in the same position. The postal market has been shrinking for years. On the other hand, the market for parcels is experiencing a significant growth. Which is great, if it wasn’t for the fact that the number of parcel delivery services is growing at the same rate. Time to explore new markets! In a close collaboration with PostNL and our friends from Essense and Dearnova we set out to experiment with new propositions, to learn a bit more every day how we can claim the competitive advantage of PostNL.

A territory unexplored

Exploring new opportunities and uncovering customer needs is always an exciting journey. The perfect opportunity to apply venture design and design research in its purest form. Collecting insights, generating ideas, creating prototypes and checking with customers to see what works. Again and again and again.

Innovation Studio

To set the perfect stage for innovation PostNL created their own studio. Purposely positioned outside of the headquarters for more freedom. B.Amsterdam seemed like the perfect place. Surrounded by loads of other cool startups and creatives to interact with.

The Innovation Studio acts as the home of the process. It facilitates a 100-day program designed to create, explore and validate new ideas. Keeping track of what works and what could be better.

Bringing awesome ideas to life is a way of working

We have several team members working at the studio. Most of our time is dedicated to bringing new ideas to life. Whether they come from inside the business or from the world outside, we welcome them with open arms. Improving the innovation process is another essential part of our job. This is an ongoing job in which we keep discovering the best practices with our partners.

Innovative mail services

“That’s all great, but what are those awesome ideas?”, you might ask. To paint a clearer picture of what’s going on in the Innovation Studio, here’s an innovative idea that came along: an all in luggage service. One of the worst parts about going on a holiday? Exactly, dragging those big pieces of luggage with you everywhere you go. Well, no more! With the PostNL luggage service your bags will be picked up at home and checked in at the airport. All you have to do is go to the airport with your hand luggage and pick up your bags at your place of destination.

Also interested in discovering new business ideas and letting us deliver a new way of working? Let’s talk!

Learn more about our design process

PostNL & Valsplat

Working together since




Reached households


Our work

Shipping a great cargo experience

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Craft beers. Like it or love it.

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Mapping the journey of grocery shopping

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