You want to design in a more customer-centred way. To develop more valuable services and products. To do this, you don’t just need to know what customers do (you can get that from the data); you also need to understand why and how they do it – that’s what UX research is for.
During the ‘Getting Started with User-Centred Design’ training course, we’ll show you how UX research can strengthen your design. We’ll explain why it’s so important to feed your process with high-quality customer insights. And we’ll show you how to make it an integral part of your working method.
The essence of the training
We have been conducting research for over 25 years. All the knowledge we have built up over the years is incorporated into our training courses. The ‘Getting Started with User-Centred Design’ training course consists of two parts:
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User centered design
We provide an introduction to user-centered design and explain why it is so important to feed your design process with insights.
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UX research
We explain exactly what UX research is and its place in your design process. We show how it collaborates with other methods, such as market, CRO, and analytics research.
Let's have a chat
Niel van Middelkoop — Sr. UX Researcher, Trainer
Send message via LinkedIn niel.vanmiddelkoop@valsplat.nl
