Stereotypes help you pinpoint exactly who your customers are and how they differ from one another. With stereotypes, you don’t categorise customers based on (meaningless) demographic characteristics, but on their key needs, wishes and preferences.
It helps you keep a sharp focus on different user groups. You’ll start to view your service or product from multiple perspectives. This enables you to spot opportunities for specific groups – opportunities you may have overlooked at first.
But how do you create these stereotypes? What insights do you need to do so? What do you base the differences on? And how do you ultimately ensure that this leads to valuable and actionable ideas?
Learn how to create and apply stereotypes
In our training course, you’ll learn how to create your own stereotypes and how to use them effectively within your organisation. We’ll cover three topics:
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Formulation
How do you differentiate various user groups based on their needs, rather than just demographic characteristics?
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Research and validation
How do you gather qualitative and quantitative insights to substantiate stereotypes?
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Application
How do you ensure that stereotypes become an integral part of your product development and strategy?
Let's have a chat
Niel van Middelkoop — Sr. UX Researcher, Trainer
Send message via LinkedIn niel.vanmiddelkoop@valsplat.nl
