Meet our Heroes of Value

A simple tool to assess and enhance the value of your digital product

What makes a digital moment truly valuable? We ask ourselves that question every day. To find the answers, we turn to our Heroes of Value.

Our heroes embody clear principles. They encourage you to view your product from different angles. They inspire you to come up with new ideas and add more value to your product.

Use them within your team to improve your product and come up with new ideas. There is so much more you can do. One thing we know for sure: if you make a digital moment count, it always pays off.

Meet our heroes

We have 10 Heroes of Value, each with their own guiding principles. Meet The Includer, who is there to remind you that everyone should be able to participate. Or The Cupid, who inspires you to touch people’s hearts. And The Idealist, who challenges you to contribute to a better world.

To draw on our heroes in our day-to-day work, we’ve created a handy set of cards. This way, everyone can get to know them and see what they stand for. It’s an easy way to put them to use during your next workshop or project.

— Meet our heroes

Get your free Heroes of Value card set

Our Heroes of Value card set will be ready to dispatch soon. Simply fill in this form and we’ll send you a free card set.