A Customer Journey provides insight into every step your customers take in relation to your service or product – from the very first moment to the final point of contact. It makes it clear at a glance where opportunities lie, and what you could do better in terms of service delivery and processes.

A Customer Journey gives your customers a voice. It makes them visible within your organisation. And in doing so, you lay the foundations for developing the ultimate customer experience.

Would you like to discuss customer journeys some more?

Lia Bardoel — Lead Service Design & Innovatie

Send message via LinkedIn lia.bardoel@valsplat.nl

Here’s how we can help you

A Customer Journey is more than just a nice visual representation. It is a tool that gives your customers a genuine place within your organisation. We can work on your Customer Journey in three ways:

Creating the Customer Journey

We talk to experts within your organization, we sift through previous research, and we engage with customers to understand their needs. We bring all of this together in one overview: your Customer Journey.
Putting the Customer Journey into practice

We help you integrate your customer journey into your organization. We show you how to use it during prioritization. We brainstorm potential solutions and new concepts.
The Customer Journey at the very highest level

We can develop a journey in which all teams within your organization work. This ensures that not only designers, but also those who determine the vision or strategy, can base important choices on customer needs.

What you can expect from us

We’ve been conducting research for over 20 years. During that time, we’ve created and developed countless customer journeys. Here’s what you can expect from us when we work together:

Experienced researchers who’ll guide your team. We’ve been conducting customer research ever since we started Valsplat in 2000. It’s in our DNA. It’s the foundation of everything we do.
A strategic perspective. You’ll get more than just a Customer Journey from us. We’ll work with you to consider how to apply the findings and the next steps. We’ll ensure that all teams across your organisation can put it into practice.
Over the past 20 years, we’ve conducted research for just about every major player in the Dutch market that takes digital seriously. You’ll reap the benefits of that accumulated knowledge.