Your customer experience goes beyond a single task, workflow or product. It consists of a series of steps and touchpoints – a Customer Journey Map provides insight into this.
It shows the steps customers go through, how they behave, and what their needs and frustrations are. And it all comes together in a single overview. A Customer Journey is more than just a pretty picture; it’s a practical tool for implementing improvements and building internal support. It helps your organisation to work in a more customer-focused way.
But how do you create such a journey? What insights should it include? How do you gather those insights? And how do you ensure it leads to valuable and actionable ideas?
That is exactly what you will learn during our training course.
Learn how to create and implement a customer journey
Over the years, we have created countless customer journey maps and learnt what works well and what doesn’t. Our trainers will share best practices with you. They will show you how to create your own customer journey map and how to use it effectively within your organisation. The training course covers three topics:
-
Learning
How do you gather the right information? Which data or insights are relevant to a customer journey? And which methods do you use to discover customer needs, pain points, and opportunities?
-
Visualizing
How do you create a clear and usable overview that helps your team put the customer first? Which tools could you use for this?
-
Applying
How do you ensure that the Customer Journey doesn't end up in a drawer, but is used in decision-making and daily processes?
Would you like to book a training session?
Niel van Middelkoop — Sr. UX Researcher, Trainer
Send message via LinkedIn niel.vanmiddelkoop@valsplat.nl
