A successful digital product starts with a clear vision. Product Vision

A Valsplat designer placing sticky notes on a window.

Before you start designing something new, you need to be clear about where you want to go and how you’re going to get there. You need a vision. A broad picture of what your product should become, and for whom. You don’t build a house without foundations – you don’t build a digital product without a Product Vision.

A Product Vision isn’t a thick tome. It’s a short, inspiring document. It describes where your product will be in x years’ time and what the user experience and interaction will look like. It provides a framework. It gives direction. You can use it to assess your choices and check whether you’re still heading in the right direction. 

You can’t build a house without foundations – and you can’t build a digital product without a Product Vision.

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This is how we create your Product Vision

We don’t come up with a Product Vision on our own in our attic room. We do it together with you and your key stakeholders. It stems from insight: insight into your organisation’s goals and your customers’ needs. We go through a number of steps to arrive at your Product Vision:

  1. We get to know you

    We start with a kick-off. What are your (online) goals? What do you already know about your customers? Who are the main competitors, and how do they perform?

  2. We get to know your customers

    Customer needs are the foundation of every Product Vision. We conduct interviews with your target audience. We distribute surveys. We learn everything about their needs and frustrations.

  3. A Product Vision workshop

    We walk you and your stakeholders through the research results. We guide you through your customer's world. From there, we will spot opportunities together. What is most important? What do we really need to capitalize on?

  4. Start writing

    The context is clear. From there, our strategists write the Product Vision. The Product Vision states who you want to be for your customers, what promises you make, what needs you fulfill, how it fits into the market, and how it will help your organization develop further.

That’s how we did it

Want to see more?
Reviewing sketches. Pitching ideas during a vision sprint. Room covered with sticky notes and sketches.

Turn your Product Vision into a Concept Car

Your Product Vision describes what you want to do, and exactly why. A Concept Car translates that into visuals. It shows how. A Concept Car is visionary and, at the same time, very concrete, very tangible. Think of it as a demo app that you can click through. It captures the key ideas and features across a number of screens. 

Your Product Vision sets out what you want to do, and exactly why. A concept car allows you to bring that vision to life.

Proud of our clients

  1. Logo Transavia
  2. Logo NLZIET
  3. Logo Adidas
  4. Logo MyParcel

What you can expect from us

Over the years, we have helped numerous organisations define their Product Vision. You can expect the following from us:
 

  • No challenge is too complex or ambitious. We’ve developed Product Visions for clients such as IBS, Adidas and NPO.
     
  • Our strategists understand your business. At the same time, they’re digital natives. That’s a winning combination for a solid Product Vision.
     
  • We guide the way. It doesn’t matter whether you have a lot of knowledge or none at all. If necessary, we’ll guide you every step of the way.

Ready to get started on your Product Vision?

Nils van den Broek — Founder

Nils van den Broek