You’ve got some new ideas for your product or service. You’re excited about them. But before you start building, you want to know: what do customers actually think of them? Are they even interested in them?

By prototyping and experimenting, we not only discover what customers say – we also see what they do. How they interact with your service or product. That provides direction. It takes the guesswork out of your design process. And ultimately, it saves a lot of time and money: once you’ve properly validated your product, you know exactly what you should and shouldn’t build.

Would you like to experiment?

Bob Spikman — Sr. Experiment Designer

Send message via LinkedIn bob.spikman@valsplat.nl

This is how we go about it

We’ll help you design the experiment, set it up, measure the results and share the key insights. Here’s what the process looks like, step by step:

Determine the idea

An experiment begins with making your ideas concrete. Together, we determine what we want to learn, and what our assumptions and questions are.
Making the design

We design your new proposition(s). This can be online or offline. We connect what we build to tools that allow us to measure what we want to learn.
Pushing the experiment

Your design is ready, everything is set up. To draw attention to your design, we look for places where your target audience can be found. This can be done through advertisements, or even by taking to the streets.
Running the experiment

As soon as the experiment is running, we learn whether people understand the concept. Whether they click through the pages. Whether they take the time to discover your proposition. We see people's real behavior. At the end of the experiment, we know what works and what doesn't.
Gaining insight

We analyze the data. We gather the key insights. And then we determine: what are the logical next steps? Does the product or proposition have potential? Is a follow-up experiment needed? You are never really finished experimenting. But at a certain point, we know: this works, people are signing up, they are trying to buy the product. At that moment, you can start building.

Proud of our clients

What you can expect from us

We’re true researchers: we’re precise, we’re sharp. We ensure we get the most out of your experiments. Here’s what you can expect from us when we work together:

Experienced researchers who’ll guide your team. We’ve been conducting customer research ever since we started Valsplat in 2000. It’s in our DNA. It’s the foundation of everything we do.
A strategic perspective. You’ll get more than just a handful of insights from us. We’ll help you think through how to apply them and the next steps after your experiment.
Over the past 20 years, we’ve conducted research for just about every major player in the Dutch market that takes digital seriously. You’ll reap the benefits of that accumulated knowledge.