More and more organisations are basing their work on customer insights. They know who their customers are, what their needs are, and what challenges they face. They have a firm grasp of the customer journey. But then comes the puzzle: how do you translate these insights into good ideas? How do you ensure that you come up with innovative solutions – solutions that stand out and have a major impact on the customer experience?

Need help coming up with good ideas?

Lia Bardoel — Lead Service Design & Innovatie

Send message via LinkedIn lia.bardoel@valsplat.nl

From insight to innovation

To innovate, you need to dare to think differently. You need to examine insights from different perspectives. We do this by following a set process. Moving from insight to innovation in a short time.

Problem definition and inspiration

Every good solution begins with a sharp definition of the problem. Once the problem is clear, we gather inspiration; we look at trends, customer insights, and examples from other sectors. To ensure the team can look at the problem with a fresh perspective, we break fixed patterns of thinking. We employ methods such as brainwriting, Crazy 8s, and 'how might we' questions.
First zoom out, then zoom in

We explore various solution directions without making immediate judgments. We encourage associative thinking using techniques such as analogies, role reversals (what would a start-up do?), and constraint-based ideation (what if it has to be done in 24 hours, or without a budget?). We then zoom in again by clustering, combining, and sketching out ideas into concrete concepts.
Prototyping and testing

To make ideas tangible, we create prototypes as early as possible in the process. We sketch ideas to experience for ourselves how it 'feels', we make clickable demos and go out into the field to test. Or we perform follow-up service ('acting out') to truly understand a user experience.

We’ll help you see things differently

By taking you through every step – from defining the problem to testing your prototype – we ensure:

A motivated team eager to tackle ideas;
A fresh perspective by stepping out of your comfort zone;
New ideas because you dare to think without limits;
Genuine innovations by venturing off the beaten track.

Proud of our clients

What you can expect from us

We’ve been conducting research and design for over 20 years. During that time, we’ve devised countless solutions based on customer insights. Here’s what you can expect from us when we work together:

Experienced researchers and designers who’ll guide your team. We’ve been working on the basis of customer insights ever since we started Valsplat in 2000. It’s in our DNA. It’s the foundation of everything we do.
A strategic perspective. We contribute ideas on implementation and next steps. We ensure that you can actually put our work into practice.
Over the past 20 years, we’ve devised digital solutions for just about every major player in the Dutch market that takes digital seriously. You’ll reap the benefits of that accumulated knowledge.