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Design by insight is a way of thinking in which discovery and delivery seamlessly work together. So your product will not just be awesome. It will be loved by your customers at the same time. That is what we call design by insight.

The Discover and Deliver cyclus


Discovery is all about designing the right thing. It starts by uncovering the real problem. We dive into the minds of your customers to see what moves them. By using methods like customer journey mapping, prototyping and design sprints we help you understand your customers — remotely or face-to-face. This way we create concepts that are inspired by your customers and are guaranteed to make them smile.

Some examples of how we apply discovery:


Delivery is all about designing the thing right. A great concept is nowhere without the right execution. Our designers help you bring your wildest ideas to life. Always inspired by insights from research and experiments. Methods like lean UX, embedded user testing, and A/​B testing allow us to improve products before and after they are launched. That’s how we create products your customers will love.

Some examples of how we apply delivery:

  • Roadmapping, user stories, backlog grooming
  • Experience Design (interaction and visual design)
  • Embedded UX testing
  • Persuasion: copy & content
  • Optimization and A/​B testing