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Design by insight: how research and design blend

Design by insight is a way of thinking in which research and design meet continuously. It makes sure your product won’t just be awesome — it will be loved by your customers at the same time. 

Design by insight consists of two elements: discovery and delivery.

Discovery & Delivery loop

Discovery is all about designing the right thing. It starts with uncovering the real problem. We dive into the minds of your customers to see what moves them. By using methods like focus groups, customer journey mapping, and design sprints, we help you understand your customers. We create concepts that are inspired by your customers and make them smile.

Delivery is all about designing the thing right. A great concept is nothing without the right execution. Our designers help you bring your wildest ideas to life. Always inspired by insights from research and experiments. Methods like UX testing, A/​B testing, and interaction design allow us to improve products before and after they are launched. That’s how we create products your customers love.