How do we ensure that our work is in line with our mission?

Since 2000, we’ve been on a mission: to make the digital world more human.

In doing so, we focus on six areas where we want to make a difference. But the question remains: what does ​‘impact’ mean in practice? Is it reflected in all our projects? And do we dare to say ​‘no’ if there is no impact?

A strong start makes all the difference

We enjoy working for organisations that want to make a difference to people, society and the world we live in. Organisations that want to operate responsibly or are keen to develop in that direction. Because let’s be honest: doing things really well isn’t easy, and you’re never quite finished. That’s why we’re also B Corp certified – proof that we’re constantly working to create a positive impact.

Most organisations aren’t perfect. Neither are we. There’s still a lot of work to be done; we’ve got a long way to go. Many organisations are keen to make a difference, but they don’t know how. And that’s exactly where we can make a difference. It’s precisely in the areas where things aren’t running smoothly that we see opportunities. Where change is needed, we help to set it in motion. 

For us, it’s not the type of company or the sector that matters most, but how we work together and what scope there is within a project. Although there are exceptions.

We do not work for the tobacco and gambling industries

Some sectors simply do not align with who we are. Think of the tobacco or gambling industries, or the fossil fuel industry, unless they are taking serious steps towards sustainability. We want to contribute to a world that is fairer, healthier and more sustainable. And not everything fits into that vision. Organisations that want to work towards positive change can always count on us.

When you work with us, you’re choosing a human-centred approach for your project. We stand up for the user. For a good, valuable product that makes a positive difference to people, society and the environment. And, of course, to your organisation as well.

It’s not always black and white 

Take the fossil fuel industry, for example. When we’re approached with a sustainability project, we ask ourselves: does this really help us move forward, or are we contributing to greenwashing? We make that decision on a case-by-case basis. Or take retailers who want to encourage online orders. That also means extra deliveries and packaging waste. In such cases, we actively work with them to find better solutions, such as reusable packaging.

Most importantly: keep the conversation going. Keep a critical eye on the impact. Because almost nothing is black and white. Whoever you work for, you always share responsibility – both for the value you add and for the effects you might prefer not to see.

In every project, it’s all about taking the human perspective into account. Our impact themes serve as the framework for this. Of course, human considerations do not always prevail over economic or political interests, but they must at least be on the table. That is what we stand for.